Objective: Brand Placement
Brand: Coffee Culture India
To stop the scroll in a crowded digital space, I leveraged dual-language typography and high-contrast food photography. By blending Devanagari script with modern English descriptors (like "Weekend Therapy"), we triggered a sense of cultural familiarity while maintaining a premium, "Instagrammable" brand image. This creative approach speaks directly to the dual identity of the Indo-Western audience, making the brand feel both authentic and aspirational.
Campaign: World Cup Offer (Bar Night)
Brand: Fairfield by Marriot, Lucknow
For this Marriott Bonvoy campaign, I designed a visual narrative that merged the high energy of the Cricket World Cup with the premium hospitality of Fairfield by Marriott. I conceptualized a high-contrast, moody photoshoot to highlight the vibrant textures and colors of the seasonal menu, ensuring the creative felt both festive and sophisticated. Beyond the photography direction, I guided the content team to craft punchy, sports-infused copy that resonated with fans, creating a cohesive brand experience that drove digital engagement and physical footfall to the bar night events.
Objective: Brand Relaunch
Brand: Balrampur Heritage Hotel, Nainital
To relaunch this 90-year-old heritage property in the digital space, I developed a creative strategy that balanced timeless elegance with modern performance goals. I focused on premium aesthetic choices—utilizing gold framing and sophisticated serif typography—to position the hotel as an ageless luxury destination rather than just a historic site. By directing a visual narrative that emphasized "bliss" and "exclusive luxury," I transformed the property’s storied past into a compelling lead-generation engine. This approach was designed to capture high-intent travelers seeking an escape in nature, effectively bridging the gap between historical prestige and digital-first growth.
Objective: Bar Launch Campaign
Brand: My Bar Headquarters, Lucknow
For the Lucknow launch of the famous NCR chain, My Bar Headquarters, I engineered a visual identity that integrated the brand’s high-energy persona with the city’s refined "Nawabi" heritage. I conceptualized a "Nawabi Salt" theme, utilizing architectural elements and traditional culinary aesthetics to anchor the brand in the local culture. By contrasting regal food photography with dynamic, high-motion beverage shots, I created a multifaceted narrative that appealed to both traditional sensibilities and the modern nightlife crowd. This strategic localization ensured the brand didn't just land in a new city but resonated with its soul from day one.